Meet Kelly Costello.
An engineer’s mind. A business operator’s perspective. A thoughtful approach to your digital presence.
I look at the business behind the website.
I founded WNC Digital Studio to bring website design, digital strategy, and practical problem-solving together. My background includes a doctorate in structural and geotechnical engineering and hands-on work in ecommerce, website development, and digital marketing. Those experiences shape the way I approach a project: understand the problem, ask useful questions, and pay attention to how the pieces work together.
Experience across different kinds of work.
Engineering
Research, analysis, and complex problem-solving.
Ecommerce
Storefronts, product content, marketplace expansion, shipping, and operations.
Digital presence
Websites, service content, social media, and communications.
What you can expect from me.
Thoughtful questions before recommendations. Clear explanations of the decisions that matter. Attention to both the customer experience and the work needed to support it.
I’m interested in making the pieces useful; not simply adding more of them
Rooted in Western North Carolina.
The studio is based in Western North Carolina, with experience that extends beyond the region. I work with businesses looking for a more considered approach to their website and digital presence.
What are you working on?
Tell me where your business is today and what you want to do next. We can start with the challenge and work out the right approach from there.